DALLAS--(BUSINESS WIRE)--Apex Clearing, a leader in digital wealth management, announced today that it will be offering any online brokerage platform the ability to provide commission-free trading. This new product offering aims to help all brokers and advisors continue to meet the challenge of providing the faster and cheaper online experiences that today’s consumers receive and expect in all aspects of their digital lives.
Bill Capuzzi, CEO of Apex Clearing, said: “Digital technologies have created increasing pressure for brokers and advisors to be more transparent and reduce fees. As a result, costs are coming down and several industry incumbents have successfully launched zero-fee trading products. Now, Apex Clearing is leveling the playing field by giving everyone the ability to offer commission-free trading and replicate this success.”
Apex Clearing’s new offering will help continue knocking down the barriers to entry. Fees typically have the biggest impact on investors with modest account balances, which is why millennials and others have been flocking to low-cost platforms.
Apex Clearing has been a custodian of choice for the leaders of digital wealth and has brought to market many of the technologies that have transformed the industry, including real-time account opening and funding. Earlier this month, Apex announced it will be offering its clients the ability to service the demand for crypto assets among millennials and others who want to invest in digital currency as well as brokerage assets. Bill Capuzzi will discuss these innovations and what they mean for the future of wealth management at Bloomberg’s Sooner Than You Think technology conference on October 16th in Brooklyn.