Attentive Raises $13 Million Series A for Personalized Mobile Messaging Platform

While email marketing performance has consistently declined, consumers are addicted to text messaging. Attentive provides a new way for brands to automatically send personalized mobile messages across the entire customer lifecycle— from product recommendations and limited-time sales, to payments and real-time customer service.

Consumers love the ease of use, and marketers who use Attentive are seeing strong results:

  • On average, Attentive mobile messages have a 30%+ click-through rate.
  • Attentive customers have seen 10x+ higher revenue per message than email.
  • In 2017, Attentive drove more revenue on Black Friday and Cyber Monday than any other marketing channel for select customers.

“Performance has drastically exceeded our expectations for subscriber growth and revenue per message,” said Scott Tannen, CEO of Boll & Branch. “Based on the success of this channel, we’re actively finding more ways to scale even further with Attentive.”

Despite operating in stealth up until now, Attentive is already working with 50+ innovative ecommerce and retail businesses such as Boxed, AMOREPACIFIC, and Bliss.

“As experienced marketing and commerce investors, we are always on the lookout for amazing entrepreneurs who see where the world is headed in advance of the market,” said Scott Friend, Managing Director at Bain Capital Ventures. “We had the benefit of working with Brian and team in their past business and are excited to partner with them once again as they address what we believe is the next huge platform opportunity in mobile marketing—messaging.”

Attentive was founded in 2016 by the co-founders of TapCommerce, the global leader in mobile app retargeting, acquired by Twitter in 2014.

“Consumers are tired of one-way, mass communication channels,” said Brian Long, Co-Founder & CEO of Attentive. “Messaging is the best way for people to interact with their favorite brands, and everyone knows how to use text messaging.”