#BlockchainProfiles – Meet Diana Adachi, CEO of Pegasus Fintech

Diana AdachiFintekNews is pleased to bring you our new series #BlockchainProfiles – featuring thought leaders within the blockchain and digital currency space.  Kicking off the new series for us is Diana Adachi, CEO of Pegasus Fintech, a full service blockchain, technology and token accelerator that supports regulatory compliant public intial blockchain offerings (PIBCO).


NAME: Diana Adachi
TITLE: CEO
COMPANY: Pegasus Fintech, Inc
WEB ADDRESS: www.pegasusfintech.com

How did you personally become involved in fintech?

My company; Viewz (ecommerce and content company) back in the 90’s could not take payments online. This precipitated my journey into electronic payments and payment automation.

What does your firm do within the fintech sector?

Pegasus Fintech accelerates our clients capital formation/fund raise focusing on compliance across jurisdictions globally. Our approach includes the use of blockchain with token offers.

What is your role within your firm and what do you do there on any given day?

As the CEO I work with our team to support Pegasus Fintech’s clients through their token launch as well as provide the rigor and structure to scale Pegasus’ business.

What area/s of fintech do you believe will grow the most in the coming 5 years?

My bias is towards blockchain given my focus on this enabling technology for the last 4 years. It is the foundational platform in the Fourth Industrial Revolution.

What do you believe the next major innovation in financial technology will be and why?

Bitcoin was introduced ten years ago which spawned the utilization of blockchain. While individuals have embraced the notion of real time value transfer with Bitcoin and other crypto currencies/tokens; Financial Services globally began exploring and validating the use of Blockchain over the last four to five years. Real time settlement with “tokens” to manage liquidity is what we should watch for.

What are the biggest problems facing the fintech industry in the future?

Talent. Technology is changing faster and hiring the right skills sets at the right time is critical for all companies. This is not new; however the timeline has accelerated signficantly.

What has been the biggest success in your firm to date?

Our firm has the hired visionaries in capital markets, communication, technology, payments and corporate structures which has resulted in Pegasus closing first ten contracts in less than three months of operation.

What has been the biggest failure in your firm and how did you adapt?

This is early days for Pegasus Fintech and our focus for the next two quarters is execution. The biggest challenge is we are operating in a highly ambiguous environment with changing rules globally. Staying in front of compliance is our key focus. I am sure there will be lessons along the way.

What fintech leader do you admire the most and why?

Greg Kidd who was Jack Dorsey’s mentor in launching Twitter and Square and the Chief Risk Officer for Ripple. He is a relentless visionary.

How do you feel consumers & businesses are adapting to the facet of fintech that your company operates within?

Millennials have embraced blockchain and cryptocurrencies very early on. This is similar to the adoption of the internet; starts with the consumer and then moves to the Enterprise.

If you were to personally invest in just one fintech firm (other than yours), which one would it be and why?

Everledger which uses a digital ledger to track an assets lifecycle. Tracking provenance and enabling transparency is critical in advancing supply chains in areas such as food supply, environmental projects, aviation and defence etc.


Diana Adachi is CEO of Pegasus Fintech, a global leader in blockchain technology solutions, cryptocurrencies and payments.  She previously led a Global Blockchain practice at Accenture, prior to assuming her role with Pegasus. She was recognized as PaymentSource’s Most Influential Women in Payments, 2017 for her work in Blockchain.