“Companies chronically underestimate how much time and hard work is involved in running an equity crowdfunding campaign. It’s often only after they get some way down the track that they realise what is involved, and it’s natural to feel overwhelmed and look for help.
In response, equity crowdfunding consultants have arrived on the scene. They might be individuals who promise to lend their skill set from a variety of backgrounds such as finance, marketing or public relations. There are also large crowdfunding agencies which offer a suite of services, for just about everything a campaign could need.