By Jesse Wood, CEO of eFileCabinet

The world of fintech has gone mobile, as more and more consumers are completing transactions via mobile devices. And with adoption rates highest among younger age groups, we can expect this trend to continue to grow further. With this shift, the fintech industry is trying to evolve to provide an excellent customer experience to customers they never see. Here are some key insights on improving the customer experience in the mobile world.

Constant Accessibility

Fintech companies typically have limited hours of operation. This should not be the case with your app or online access. Whether your organization has its own app or you simply make client documentation available online, it’s important that your customers are always able to access those documents whenever and wherever they need to do so.

This means a few different things for your institution. First, it means having a user-friendly app or sharing portal. If you’re a smaller company, designing your own app may not be feasible. However, there are safe, secure, and user-friendly sharing portals out there that work well for smaller institutions. These applications make it easy to provide your customers with access to account statements, transaction receipts, loan applications, and more.

It also means that the application you use needs to have a high percentage of up time. The last thing your customers want to deal with is a website or app that is constantly having issues downloading their documents. If you have your own app, you’ll have to manage the maintenance and ensure up times on your own. If you choose to use a third-party app, choose one that is reliable and has guaranteed up times for your customers.

Exceptional Security

Security and reputation are reported among the most important attributes for financial apps. This makes perfect sense, considering the fact that you are handling extremely sensitive information regarding your customers’ finances—they want to ensure that you have the ability to protect that data, as well as a proven track record of doing just that.

Customers rely heavily on being able to trust you and your organization, whether they’re making a deposit, filling out a loan application, or speaking to a financial advisor. The surest way to breach this trust is to have a breach in your security.

From the physical security at your institution’s location, to the digital security surrounding your customers’ electronic data, your security measures need to be at the highest level at all times. First and foremost, storing documents and data electronically provides you with opportunities for much higher levels of security than physical document storage. Access can be more easily restricted, data can be encrypted, and documents are never lost or misplaced.

Some institutions feel that there is a conflict between high security and high levels of accessibility. While this may be true on the surface, these two factors can easily be balanced out. If you’re using secure sharing portals and encrypted document storage, you can still offer the highest levels of security while making documents and data accessible to your clients.

Investing in Your Clients

While you may think that the world of mobile transactions just makes your institution a faceless processor of transactions, that’s not what your customers want from you at all. In fact, without the face-to-face interaction with your representatives and advisors, it becomes even more important for your institution to prove that you are invested in your clients.

While most fintech companies excel at the basics like handling transactions, they miss the mark in areas that enable them to build trust.

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