There’s a new book out on international equity crowdfunding, entitled “Equity Crowdfunding: The Complete Guide For Startups And Growing Companies” written by Nathan Rose, who according to his Amazon profile is “Director of Assemble Advisory, a leading agency which helps entrepreneurs with their equity crowdfunding campaigns through one-on-one coaching, keynote speeches, workshops and online courses.” The description on Amazon is below, and the book walks through 20 different examples of successful crowdfunding campaigns worldwide.
Interestingly, in an interview with CrowdfundInsider, Rose stated that “entrepreneurs were more satisfied with platforms operating in the more established markets like the UK than with platforms operating in less established markets like the US and Canada.” So the US market still has some catching up to do when it comes to crowdinvesting. Below is the book overview from their Amazon page.
(Cindy Taylor, Publisher)
“Raise Money Without a Bank Or a VC, Through The Crowd!
For many startups and growing companies, gaining marketing exposure and raising external funding from investors are #1 and #2 on their priority list. But, until recently, they were always separate activities – first you would raise the money, and then you would spend it on marketing.
The advent of equity crowdfunding means these two critical tasks can be done at the same time. This is a game-changer.
Equity Crowdfunding – A Hybrid of Venture Capital and Kickstarter.
Unlike venture capital, the company founders get to set their own offer terms, retain their company culture, and bring on dozens, or even hundreds of shareholders rather than just a tiny handful – and gain all the promotional benefits that come with this.
And unlike the crowdfunding offered by sites like Kickstarter and Indiegogo, equity crowdfunding allows a company to offer shares in itself, instead of a pre-ordered product. This means equity crowdfunding can be used by far more types of businesses, and typically attracts a lot more money. Companies regularly raise hundreds of thousands, or even millions of dollars through equity crowdfunding.
This Book Will Show You How!
Equity crowdfunding offers amazing potential for startups and growing companies, but it is also a very steep learning curve. Many companies begin with no real idea of how to choose a platform, how to craft their pitch, or what they should be doing to drive people to their offer page and invest….
The World’s First Comprehensive ResourceFeaturing the very best strategies from 20 real companies who have used equity crowdfunding to raise millions of dollars, euros and pounds. And the expert advice from 12 market-leading platforms at the forefront of the equity crowdfunding revolution.
This book is truly global in scope, featuring contributions from the United Kingdom, the United States, France, the Netherlands, Germany, Sweden, Finland, Estonia, Canada, the Middle East, Australia and New Zealand…”