DENVER, March 6, 2018 /PRNewswire/ -- SALT Lending, which offers financial services in the emerging market of blockchain-based assets, today announced the addition of Jennifer Nealson to its executive team as Chief Marketing Officer. Nealson augments a seasoned executive team that includes accomplished experts from the financial and technology industries.
After incorporating in 2016, SALT Lending officially launched its services in June 2017. The firm, which has already hired more than 60 professionals, is a global pioneer in the emerging sector of FinTech (financial technology). Its services offer membership-based lending and borrowing that allow financial institutions to get indirectly involved with this new asset class and allow consumers to leverage their blockchain-backed assets to secure cash loans – linking cryptocurrency with traditional lending models for the first time.
"Jennifer is one of the most accomplished marketing executives in Colorado and comes to us with 15 years in financial services. There is no one better suited to support our vision to be a global leader in this sector," said Shawn Owen, CEO of SALT Lending. "Jennifer has a remarkable track record of leading Colorado companies through growth periods that not only make them leaders of Colorado's business community, but respected national leaders in their field. She shares our bold vision and the value of that to Colorado's economy."
Owen added, "Unbeknownst to many Coloradans, the Denver/Boulder FinTech community is well recognized as a global thought leader on blockchain technology. FinTech is one of the fastest growing sectors in Colorado, and blockchain technology firms will be a major driver for economic growth here over the next five years."
Nealson has been a committed community leader and a successful marketing executive in Colorado for the past two decades, including her tenure overseeing marketing for Centrix Financial during its period of rapid growth. She also led marketing for the Denver Center for the Performing Arts during a pivotal time of growth that made it the largest theatre organization in the United States. Her executive experience also includes leadership roles at TTEC, Trust Company of America and Republic Financial Corporation.
"The potential impact of SALT Lending's success on Colorado's economy cannot be overstated," said Nealson. "Blockchain is poised to be the most disruptive technology in recent history. SALT Lending is taking the lead in creating lending systems, marketplaces and services that will benefit financial institutions, consumers and underserved communities globally."
Nealson added, "There is no bigger business story in Colorado right now than the emergence of this half-trillion-dollar industry in our backyard – which is projected to grow at a tremendous rate in the coming years."
SALT Lending is producing Denver Day for Crypto, an educational event for those new to blockchain, cryptocurrencies and FinTech. The event is at the Westin Denver Downtown on March 10 and is attracting hundreds of attendees to hear the world's foremost experts. Speaker list and registration is available at https://events.bizzabo.com/dayforcrypto.