ZURICH,

Jan. 27, 2018 /PRNewswire/ -- Zurich-based additiv, a leading provider of digitalization solutions to the financial services industry, has hired

Adrian Weiss

, regional head wealth management advisory APAC & EMEA at Citibank. Weiss will assume the role of general manager APAC as of

Feb. 1, 2018

. He will lead a team of sales, channel and product managers to accelerate market penetration in South East and

North Asia

, with a focus on additiv's latest "Digital Finance-as-a-Service" offering, including digital cloud-based Wealth Management Solutions as Robo Advisor as a Service. Based in

Singapore

, Adrian will be the driving force behind anchoring additiv's cloud-based digital wealth offering in the market to claim a leading position akin to what the firm has achieved in

Europe

.

About additiv

additiv provides the financial services industry, from national and international banks to asset managers and insurance firms, with a quick and efficient route into the digital world through a comprehensive range of services. These include transformation, customer-bank-interaction models, digital marketing, sales, advice, service and performance management solutions all implemented within the company's Digital Finance Suite (DFS). Services: Digital Wealth Management, Robo Advisor, Digital Onboarding, Advisor Dashboards. www.additiv.com


Source: PRNewswire