Twitter Joins Forces With Bloomberg for New Financial Stream


Twitter finally got a date to the big dance. After putting the word out that “T” was looking for an opportunity and sitting by the phone, Twitter got its very first partner (date) and WOW it got a good one; Bloomberg. Joining forces with Bloomberg, a global financial powerhouse, will let Twitter stream news produced solely for Twitter on a 24/7 basis. This looks like a great date, er partnership.
(Bill Taylor/CEO)

“Twitter Inc.  has found its first partner for its push into round-the-clock streaming television: Bloomberg.

The social-media company is joining forces with the global financial news outlet to create a service that will stream news produced solely for Twitter 24 hours a day, seven days a week.

“It is going to be focused on the most important news for an intelligent audience around the globe and it’s going to be broader in focus than our existing network,” said Bloomberg Media’s chief executive officer, Justin Smith.

The partnership will be announced Monday at an event Bloomberg LP is holding for advertisers by company founder Michael Bloomberg and Twitter CEO Jack Dorsey.

The channel, which has yet to be named and is expected to begin operating this fall, won’t simply rebroadcast footage from Bloomberg’s existing television operation, but will be made up of live news reporting from the news outlet’s bureaus around the world, as well as a curated and verified mix of video posted on Twitter by the social-media platform’s users.

Twitter has already been streaming live programming for specific events. The company broadcast 800 hours of programming in the first quarter of 2017, up from 600 hours in the fourth quarter last year. But this would mark the first continuous video feed to be hosted on the platform…”

Source: WSJ (may require paid subscription)