3 Questions with Joe Salesky of CRMNEXT

FintekNews is pleased to offer our readers our “3 Questions With…” column, where we chat with a thought leader within a unique sector of fintech and ask them to answer just 3 questions for our audience in their vernacular. This week, we’d like to introduce you to Joe Salesky, CEO of CRMNEXT, which offers proprietary CRM software that enables organizations to fastrack sales, enhance marketing activities and deliver supreme customer experience.

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How did you personally become involved in fintech?

My journey began 33 years ago, while reporting to the CFO of Delta Dental. After dramatically reducing operating costs through process changes, data, and the use of the first digital imaging technology, I realized the potential for data to become a strategic asset. At that time, I wasn’t focused on working for a technology company, but I was looking for a place that was applying technology to an industry. I joined Synergen, one of the very first Oracle VARs (Value Added Resellers). I then joined Oracle for its “Fintech Initiative” Oracle Financials, and subsequently led the creation of products such as Oracle Business Manager. In this role, I helped lead several initiatives for financial service companies and partners such as KPMG. I then left Oracle to help lead Larry Elison’s foray into interactive television with streaming media, then founded my first “start-up” PictureTalk/Pixion, that invented web conferencing -- our first customer was Bank of America, which used the platform for branch training. Later, I was fortunate to work again with an amazing team to found ClairMail/Monitise and co-invent banking alerts and mobile banking for nine of the top 12 U.S. banks, and eventually more broadly for community banks and CUs.

I was honored to join the Clinton White House as part of the founding team for the Intergovernmental Technology Leadership Consortium within the Council for Excellence in Government, where we helped plan the use of internet technology to make the government more efficient and inclusive.

What does your firm do/offer within the fintech sector?

CRMNEXT is a unique financial services platform specifically designed to help financial institutions simplify work and drive profitable growth. CRMNEXT continues where traditional CRMs leave off -- eliminating the artificial barriers between human and digital channels, and enabling world-class, omni-channel customer interactions from a single, unified platform. CRMNEXT effectively recalibrates banks’ potential to grow engagement, drive profitability and deliver innovation. Easy to implement with a codeless approach that bridges disparate banking systems quickly, CRMNEXT unites action with information seamlessly from a single screen, helping enhance productivity of 75% to 80% of a bank’s team members every day.

Built on the assumption that both the internal system landscape and external channel needs are dynamic, CRMNEXT helps business and customer needs quickly be served, using codeless designers instead of programmers. Allowing FIs to source innovation from internal stakeholders and evolving customer needs, the platform delivers new capabilities without requiring re-work, and helps organizations adapt as quickly as channels and consumer expectations change to present a unified, frictionless customer experience. We are privileged to partner with the fastest growing and most innovative banks and credit unions globally, currently serving one billion customers and one million bank team members across 65,000 branches and call centers.

What area/s of fintech do you believe will grow the most in the coming 5 years?

The next five years will see a significant evolution of what a bank or credit union does for its customers/members. While financial tech covers many areas, many think of payments innovation and AI-powered human to machine innovation as significant trends. While we see these capabilities continuing to give consumers/businesses flexibility and convenience, the most important fintech advances will come from technology redefining the service levels, and assistance possible from a financial institution. These new services and the service paradigm are essential in an environment where Amazon and Alibaba continue to expand their digital offerings and reach.

Interestingly, fintech advancements are being made to revive the humanto-human experience, powered by work simplification, data, and AI. In addition to the “table stakes” of digital capabilities, successful banks and insurance companies will fight big-tech by bringing back “relationship managers” in scaled and innovative ways! We’ve already seen this approach successfully beat Alibaba’s Ant Financial and other disruptors globally.