FintekNews is pleased to offer our weekly feature column “3 Questions With”. Each week, we feature a thought leader within a unique sector of fintech and ask them to answer just 3 questions for our audience in their vernacular. This week, we’d like to introduce you to Jon Squire, CEO of CardFree, a complete, integrated commerce solution to mobilize merchants. The CardFree platform integrates mobile, online to POS and comes with a suite of admin tools to manage business logic and view analytics. CardFree counts Dunkin' Donuts and Taco Bell as customers, amongst others.
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www.cardfree.comWhat area/s of fintech do you believe will grow the most in the coming 5 years?
The retail touchpoints will change completely. For the consumer, the in store experience will be very different, especially for payments/check-out. Checkouts will no longer be driven by lines and traditional POS. It will be driven by things like proximity and consumer initiation so they can pay and leave when they are ready wherever they happen to be in store.
What are the biggest problems facing the fintech industry in the future?
Companies trying to leverage old infrastructure vs rethinking what the retail experience can be. We’ve seen this to some degree with merchants grappling with legacy POS equipment that no longer serves their needs or that of their consumer.
How do you feel consumers are adapting to the facet of fintech that your company operates within?
Order and pay via mobile has been adopted widely and we’ve found that once a consumer can order and pay in advance and skip the line completely, they never go back to standing in lines again. This means that even though mobile order and pay is becoming a huge trend in QSRs and other restaurants, consumers will start expecting that level of convenience in all areas of their lives. And they’ll want and expect that everything that’s relevant to them for a given merchant, whether its offers, gift cards or loyalty programs, be baked into a seamless experience.
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Jon Squire is the CEO of CARDFREE, a leading mobile commerce company in San Francisco that offers merchants a one-stop solution to mobilize and enhance the customer experience for maximum ROI. Squire brings with him more than 19 years of business, marketing and product development experience in financial services and emerging technologies.