By Josh Wardini, Subscriptionly.net
The ecommerce industry is growing rapidly. Statista reports that ecommerce sales will touch $4.5 billion by 2021.
There aren’t many industries with such a growth rate. Although the ecommerce industry has a lot of opportunities, it is imperative for the store owners to keep a pace with its development to reap maximum benefits.
You can find out more about the current trends in the ecommerce world by taking a look at the infographic below this article.
The Growth Of Mobile Commerce
Mobile commerce is growing fast. Shoppers use smartphones not only for shopping but also to do a quick research about items they’re interested in purchasing. They tend to do this even while browsing brick and mortar stores.
According to recent mobile ecommerce stats, 62% of smartphone users have shopped online using their mobile devices in the last six months. A big number indeed.
Offering personalized services to customers is a successful trend in the ecommerce industry. Personalization helps you to build a relationship and connect with them.
For example, by finding out what customers are searching online and what they are sharing on social media, you can understand their needs and craft your marketing strategy accordingly.
This way, personalization helps you to provide them with a better experience.
Augmented Reality (AR)
AR is another rapidly emerging trend that uses virtual reality to help customers visualize how certain products would fit into their environment. IKEA, for instance, has an app that allows customers to see how their home would look like when they buy IKEA’s furniture.
These are definitely the future of ecommerce. Voice search and artificial intelligence have come together, and customers can now talk to their devices and search for products. It makes shopping a lot easier.
With an enormous amount of data at our disposal, it is essential for the ecommerce store owners to use data analytics in order to make smart decisions. These tools help you predict the behavior of your customers which, in turn, helps you in crafting the marketing strategies accordingly.
Making use of influencers to market your products is yet another growing trend. For starters, influencer marketing is done in collaboration with influential and popular persons on the internet, especially in social media. When they share your product details, it influences their followers and helps you to reach out to them.
With this in mind, it is evident why should the ecommerce store owners incorporate these trends and serve the customers even better.
To find out more about the latest ecommerce trends, check out the infographic below.
Josh Wardini, Editorial Contributor and Community Manager at Subscriptionly.net. With a preliminary background in communication and expertise in community development, Josh works day-to-day to reshape the human resource management of digitally based companies.