May 11, 2017. New York, NY. Advizr, an innovative financial planning technology platform announced today the addition of veteran financial planning executive talent to the firm.

Joining Advizr as President, Chief Revenue Officer is Chad Blythe, former Head of Sales at Money Guide Pro. Blythe brings over a decade of experience in financial planning software to Advizr and will be responsible for driving Advizr’s growth strategy.

Also joining the firm is Rachel Sanborn, the new Director of Financial Planning at Advizr, formerly Head of UAT and SME at Learnvest. Sanborn brings 10 years experience as a practicing financial advisor and is also pursuing a Masters Degree in Financial Planning from Bentley University.

“We are thrilled to bring on such rare industry talent to accelerate our growth, while deepening our platform functionality, content and capabilities,” said Hussain Zaidi, CEO and co-founder of Advizr. “As we look to scale our business in this next chapter, it is critical that each of our executives are passionate about our mission to make financial planning advice available to more end clients. Chad is a substantial addition to the Advizr team, in that he not only embodies this passion, but also has extensive experience and insight to help make this a reality. With the many macro-changes impacting the industry such as new digital competition, changing regulatory requirements and shifting consumer expectations, now more than ever, advisors need comprehensive, yet easy to use financial planning technology to remain primary in their clients’ lives.”

Advizr has recently expanded its core functionality by leveraging its powerful cash flow engine to add new features and capabilities, while maintaining its elegant design interface to drive user adoption. As a result, Advizr has been experiencing rapid growth and strong demand from leading RIAs such as AdvicePeriod and Waldron Private Wealth in addition to enterprise organizations, such as The Leaders Group, which recently selected Advizr as its exclusive financial planning technology for its over 1,000 advisor force.

“The future of financial planning technology is Advizr,” said Blythe. “I look forward to further developing our industry relationships to bring much needed innovation to advisors and their organizations through the Advizr platform.”

By hiring strong talent with domain expertise, the company is reaffirming its commitment to the financial planning practice as it continues to focus on developing the best financial planning software in the industry.