By Vasyl Soloshchuk/ Insart

Albridge provides a platform that helps clients make sense of their data, work more efficiently, and protect the integrity and quality their data.

Website www.albridge.com
Key dates In July 2010, Albridge was acquired by BNY Mellon from PNC Financial Services Group and became an affiliate of Pershing
Clients Broker-dealers, financial advisors, RIAs
Value proposition Consolidated reporting (Albridge Wealth Reporting™, performance reporting, and replicated data); compliance and operations (business process solutions and sales practice monitoring); and data management (data aggregation, data quality benchmarking, and data warehousing)
Senior management Charles Granito, Jr., CEO, Managing Director Marc Butler, COO, Managing Director Peter Antonucci, Technology, Managing Director

For 19 years, BNY Mellon’s Albridge has been the industry leader in aggregating multi-custodial, insurance, and direct-to-fund data from hundreds of sources to provide a consolidated view of assets. The firm’s relentless focus on data quality means that clients can rely on timely, accurate, and complete information.

I met up with Albridge’s COO, Marc Butler, and Peter Antonucci, a managing director in the technology group, at Albridge’s office located in a picturesque borough of New Jersey.

Marc took me on a tour of their impressive office space and afterwards we sat down to discuss what makes Albridge different from its competitors.

Marc Butler has been involved with FinTech since before people even really called it FinTech. Since joining the firm, Marc has been primarily focused on the FinTech space—whether for broker-dealers, registered investment advisors (RIAs), or financial advisors—as well as investor solutions.

Peter Antonucci is a managing director for BNY Mellon’s Pershing, with management responsibility for Pershing’s technology, inclusive of the NetX360®, managed account, and business intelligence platforms. He also manages the technology platforms for Albridge. Prior to assuming this role, Peter was the Business Technology Officer for Pershing’s managed accounts business, and was responsible for application development and for the oversight of program management, project management, and quality assurance.

Business and tech trends

The shift of financial advisors becoming RIAs is very real. A lot of the financial advisors that Marc works with want to become RIAs. This increasing movement towards the advisory area is huge, meaning more managed money.

From a technology standpoint, Albridge has performed studies with broker-dealers that show where and when a financial advisor or RIA is using their technology. This means they can confidently say that if clients make investments in this technology, they will get a return from it.

“We also see a big shift in the focus on investors, meaning that firms of all sizes whether it’s robo-advisors, more regional broker-dealers, or even big RIAs trying to serve investors. The focus for years was around financial advisors. How do we do things better for financial advisors [and] how do we get advisors to increasingly use technology? We see focus in our investors and tools making it easy for them.”—Marc

The use of technology amongst younger advisors is significantly higher than that of advisors that have been in the business for longer. Although this may seem obvious, the conclusion is that going forward, technology will drive a lot more in terms of efficiency, communication with investors, and simply getting things done.

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