This is one of those stories that is a challenge to categorize. Does this fall under our Trading, P2P or Blockchain tab? Interestingly, the partnership will be between the blockchain behemoth ConsenSys and CarbonX Personal Carbon Trading Inc., an entity owned by the Tapscott family. Don't know them? Don Tapscott is a major speaker on the blockchain circuit, commands major speaking fees, has written a book on blockchain and appeared in a TED talk about blockchain. His son Alex is involved in that business as well and William (Bill) Tapscott, is a co-founder along with CMO Jane Ricciardelli. The "cap and trade" conversation has been around for a while but has never caught major traction. Perhaps this new partnership finally takes it to the next level.

(Cindy Taylor/Publisher)

Carbon credits trading (also known as "cap and trade") as a means to help mitigate the effects of global climate change has long been advocated by environmentalists fighting one of the most intransigent environmental challenges of the 21st century.

Now ConsenSys and CarbonX Personal Carbon Trading Inc. have stepped up to enable the first-ever peer-to-peer carbon credit trading platform, built on the Ethereum blockchain.

CarbonX Personal Carbon Trading Inc. is principally a Tapscott family enterprise, with CEO and founder William (Bill) Tapscott, co-founder and CMO Jane Ricciardelli, chair of the board of directors Don Tapscott, and director and board member Alex Tapscott.

Tapscott told

Bitcoin Magazine

: "My interest in carbon trading and clean technologies was piqued by being on the Investment Committee of the Toronto Atmospheric Fund , a City of Toronto venture fund with a mandate to develop greenhouse gas reduction projects and companies..." Full Story at Nasdaq.com