NEW YORK -- Celent is pleased to announce that Craig Focardi will be joining the Banking practice as a Senior Analyst based in San Francisco. His research will focus on innovation in retail lending, analytic decisioning systems, core banking, and enterprise content management in lending across auto, home equity, mortgage and personal lending. As part of his research, he will track the digitization of the retail banking supply chain, and the rise of fintechs and new business and revenue models.

“I’m thrilled to welcome Craig to Celent as a key member of the banking team,” commented Dan Latimore, Senior Vice President of Celent’s Banking practice. “The breadth and depth of his banking and lending expertise, ability to consult as well as research and advise, and multi-disciplinary approach to assessing transformation of banking markets will benefit our banking, technology and investor clients.”

“The retail banking industry is at a critical inflection point due to disruption from technology, customer engagement and regulatory requirements,” commented Craig Focardi. “New business models, heightened customer expectations and the need to apply data and analytics in real time are impacting all parts of the retail banking value chain. I’m looking forward to helping clients respond strategically and successfully navigate their transformation.”

Prior to joining Celent, Mr. Focardi worked for CEB, where he was the Principal Executive Advisor in retail banking practice. He started his career as an associate economist at the Federal Home Loan Bank of San Francisco.