Citi’s Updated Fintech App

Note from the Publisher:  File this under “oh wow”.  Citi today has announced it has enhanced its Citi Mobile App so that it now COMBINES banking, wealth management and money movement all under one moniker.  Even more cool is the fact that it utilizes biometrics to log in via finerprint, face or vocal recognition………..or, if you want, just a pin.  This is really a major deal, since there are SO many apps out there that in the fintech world that offer one or two pieces of the pie, but none that do it so comprehensively as this one.  So – looks like the pendulum has swung the other way – back to legacy banks being the fintech innovators.  This product was developed by Citi Fintech, their internal innovation lab.  KUDOS to Citi!!

“NEW YORK–(BUSINESS WIRE)–Citi today announced new functionality for the Citi Mobile App® for iPhone® that combines banking, wealth management and money movement capabilities and offers a suite of cutting edge servicing and authentication features. The app capabilities were developed by Citi FinTech, a unit within Citi’s Global Consumer Bank charged with accelerating speed to market with next generation mobile banking capabilities.

“Citi FinTech’s new product breaks ground on two fronts,” said Stephen Bird, CEO, Global Consumer Banking at Citi. “First, it delivers a new custom designed mobile experience for Citigold clients that is among the first to integrate banking, investing and money movement in the palm of your hand. Second, it demonstrates the power and potential of our new agile operating model, a spearhead to leading what’s next for our clients and for Citi.”

Tailored for U.S. Citigold clients, the new Citigold experience on the Citi Mobile App® for iPhone® includes:

  • Enhanced Log-in Choices: Citigold and Citi Priority clients may choose among five modes of authentication: Fingerprint, voice, facial recognition and PIN, in addition to a traditional password.
  • Instant Servicing: “Click to call” capability enables Citigold clients to connect instantly with their Relationship Manager, Financial Advisor or the 24-hour service center.
  • Money Transfers: Using Citi Global Transfers, U.S. Citibank clients can seamlessly transfer funds globally between Citibank accounts and make transfers between linked checking and brokerage accounts, using just an account number.
  • Trading & Investments: Citigold clients can buy and sell equities, ETFs and mutual funds, initiating real-time trades, right on their phone. In the days ahead, Citigold clients will be able to open a new brokerage account in app.

In addition, the app offers a curated experience, including an enhanced design as well as user-friendly language and mobile friendly screen flows. The new mobile features will expand to additional clients and markets over time.

See Full Press Release at BusinessWire