Note from the Publisher: Ohmygoodness, now AdWeek is proclaming that Utah is the new Silicon Valley. I've personally been to both many times, and they are vastly different places in both look and feel, to say the least, but this story does point out the exceptional tech innovation and thought leadership coming from the Mormon State. While this article is not fintech-centric, it does demonstrate that there are several servicing centers for financial firms there, and we also note that Overstock's founder Patrick Byrne has fintech innovation lab tO located there as well.
"It's one of the fastest-growing tech hubs in the country, with record amounts of venture capital flowing in, and is home to at least a half-dozen unicorns (companies valued at $1 billion or more) and plenty more "soonicorns" expected to hit that mark. Universities there are churning out science, tech, math and engineering grads by the thousands, creating a highly skilled, digital native workforce. It's home to a thriving community of content creators, giving rise to YouTube stars like Devin Graham (better known by his alias, "Devin SuperTramp"), The Piano Guys and the Shaytards, while the area has spawned chart-topping bands Neon Trees and Imagine Dragons, electronic ance music DJ Kaskade, and Julianne and Derek Hough from ABC's Dancing With the Stars.
Are we talking about Silicon Valley, or maybe the geographic one-two punch of L.A.'s Silicon Beach and Hollywood? Nope. Rather, it's rugged and rustic Utah, which analysts say could become the next Silicon Valley inside a decade. It is well on its way, clearly."
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