YouTube Ah, the internet touted as a wonderful innovation to enhance people's lives has.............oh no, a dark side (gasp). Google has a real problem with content being way to offensive for some of their advertisers. Not only THAT, they realize they don't have enough "band aids" to stop the 'bleeding' of the growing offensive content. What to do? AI, or artificial intelligence, is being stepped up. Google certainly has the capability, but just hasn't focused that AI on this issue. Should be easy to fix since the offensive content creators will be no match for AI. Maybe the robots can also administer a good spanking as well.

(Bill Taylor/CEO)

Two weeks after companies began yanking ads from YouTube because they were popping up next to hateful videos, Google is trying yet again to halt the crisis.

Alphabet Inc.'s main division is introducing a new system that lets outside firms verify ad quality standards on its video service, while expanding its definitions of offensive content.

A slew of major marketers halted spending on YouTube and Google's digital ad network after ads were highlighted running alongside videos promoting hate, violence and racism. Google's initial response, a promise of new controls for marketers, failed to stymie the boycott. The crisis ignited a simmering debate in digital advertising over quality assurance, or "brand safety," standards online.

Google has since improved its ability to flag offending videos and immediately disable ads, Chief Business Officer Philipp Schindler told Bloomberg News in a recent interview. Johnson & Johnson, one of largest advertisers to pull spending, said it is reversing its position in most major markets.

Since the boycott began, Google has allocated more of its artificial intelligence tools to deciphering YouTube's enormous video library. The company is a pioneer in the field and has used machine learning, a powerful type of AI, to improve many of its products and services, including video recommendation on YouTube and ad-serving..."

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