Women in Fintech

By Bill Taylor/Managing Editor

Bitcoin

has had a pretty nice bounce off the bottom of the deep selloff earlier this year in March, and looks like a new upward move to new heights has begun (?).

AND

, you might wonder, what will it take to get

BTC

to new highs? Some say hedge funds. Some say institutions (family offices, private equity, etc).

BUT,

how about..........

WOMEN

? Over the past few years the spectacular rise in bitcoin was driven by.......

gasp

....men. There was an analysis of Google searches that showed 95% of people Googling bitcoin were male and only 5% female. Another study has only 4% of Ethereum traders being female. What's up with this?

So, are women missing out? Are they smarter then men and not being drawn into a "bubble"? Too cautious? Or, not being marketed to? After all women are 51% of the population, account for 60% of the wealth and 80% of all consumer spending. Oh yeah, they also control a majority of American wealth. Weaker sex, my a@@....

Now that bitcoin is down more than half of the all time high of around $20,000 it is going to need some new participants to begin buying to get the next leg going. Recently John Pfeffer of Pfeffer Capital has called for bitcoin to hit $700,000 and Tim Draper (venture capital) predicted $250,000 by 2022. Are women going to be left out of some huge gains (again) in this sector? Or perhaps just getting the 5% female participation rate in bitcoin up to a 50% (yeah, they are half the populace) will jump start the next leg up for bitcoin. I was going to say, are women going to let all of us men get all the money again? But here's a good quote from a woman.

Alexia Bonatsos, the former co-editor of TechCrunch, recently sent out the following tweet in January: “Women, consider crypto. Otherwise the men are going to get all the wealth again.”

Oh, and do any of our female readers have a price prediction for bitcoin? I would love to hear from you and we'll be happy to do a follow up to this story with those price predictions.