We received the following piece from the PR team for Finder.com, and there's some really juicy info in here on the demographics driving digital wallet usage. Whether you're in the payments space or not, you would be wise to digest the info below, because it affects the banking sector, which many of our readers are invested in. So, while it is probably not surprising that young males lead digital wallet usage, there's still lots of other interesting stats on digital wallet usage by ethnicity, income, education, number of kids in the home, etc. Quite interesting! (Cindy Taylor/Publisher)
A new survey from personal finance comparison website finder.com (conducted by global research provider pureprofile), has found that young men are leading the way with using digital payment technology to transfer money.
Not only are they using them more than other means of transferring money such as online banking or checks, but they also tend to spend more money when using their digital wallets.
According to Michelle Hutchison, Money Expert at finder.com: “Most of us carry our phones with us everywhere we go and new mobile apps are making it easier than ever for it to be the only thing you leave the house with. So we’re not surprised by the popularity of digital wallets, as our study shows over two in five Americans are using digital wallets.
“While banks have been late to join the movement, media reports suggest they are no longer sitting on the sidelines. Many U.S. banks including Bank of America, Chase, Citi and Wells Fargo are planning to launch a payment app called Zelle reportedly next year.
“The growth of digital wallet use in America is only a taste of the shake-up they are having on the banking payments market across the world. Research shows America ranks the lowest out of the top 20 countries for consumers preferring to use mobile payments over traditional wallet payments.
- Over 2 in 5 (43%) of Americans have used a “digital wallet” to send or receive money this year, such as Venmo, Facebook Messenger, Google Wallet, Apple Passbook, Lemon Wallet, Square Wallet, Chirpif
- That’s an estimated 106.6 million American adults, according to personal finance comparison website finder.com
- Interestingly, more than half (57%) of Americans (60.7 million adults) use their digital wallet more than any other means for transferring money, such as online banking, checks or ATMs
- 31% use their digital wallets at least once a month
- 7% use their digital wallets every day
| How many times Americans use their digital wallet | Proportion |
| 2-3 times a month | 6% |
| A few times this year | 6% |
| About once a month | 4% |
| About once a week | 5% |
| Almost every day | 5% |
| Every day | 7% |
| I’ve never used a digital wallet | 57% |
| More than twice a week | 5% |
| Only once | 5% |
| Total proportion who have used a digital wallet | 43% |
Source: finder.com
Gender breakdown
- Men are more likely to use a digital wallet than women, with over half of men (51%) who have used one in the past year, compared to 39% of women
- Men are also more frequently using their digital wallets, with 41% saying they use it once a month or more, while 27% of women use theirs at least once a month
- In fact, men are three-times more likely to use their digital wallets every day than women (12% versus 4% respectively)
- Men are more likely to spend up compared to women when using their digital wallets, and more likely to use their digital wallets more than other means of transferring money
| Do you use your digital wallet more than other means of transferring money, such as online banking, checks or ATMs? | Female | Male |
| No | 49% | 33% |
| Yes | 51% | 67% |
Source: finder.com
Generations
- Millennials (aged 18-34) are the biggest users of digital wallets, with 64% using one in the past year – 50% of which use them on a regular basis (at least once a month)
- 40% of Generation X (35-54) have used a digital wallet in the past year, while 17% of Baby Boomers (55+) have done so
- Millennials are also more likely to spend more than other generations when using their digital wallets, as well as use it more than other ways to transfer money
Income, education, employment
- The more you earn, the more likely you are to use a digital wallet and spend more money. 60% of those who earn over $100,000 have used a digital wallet in the past year – that’s double the proportion of those who earn half as much
- Those who have a tertiary education are more likely to use a digital wallet than those who only completed high school
- Students are the biggest users of digital wallets, with 63% of students taking on the trend, followed by people who work for wages (57%), self-employed (49%) and homemakers (39%)
- Retirees are the least likely to use a digital wallet, with only 17% that have used one, followed by those unable to work (21%) and those out of work (28%)
Ethnicity
- Asian Americans are the biggest users of digital wallets compared to other ethnicities, with 68% saying they have used them in the past year
- They are followed by Hispanic or Latino (55%) and African Americans (53%)
Marital status
- The biggest digital wallet users according to marital status are singletons who have never married (53%), followed by married/domestic partnership (42%), and those who have separated (35%)
Dependents
- The more kids you have, the more likely you are to use a digital wallet. This is not surprising as digital wallets can be more cost effective to transfer money than other means
Source: Finder.com