BALTIMORE — April 25, 2019 — Facet Wealth (“Facet”), a next-generation financial services company, welcomes Paul Martin as the firm’s new chief technology officer, guiding the evolution of Facet’s groundbreaking tech platform that enables its team of planners to deliver affordable and comprehensive financial planning to underserved mass affluent households. Martin brings to Facet extensive entrepreneurial experience and a proven record of transforming agile engineering teams.
At Facet Wealth, Martin will oversee all aspects of Facet’s technological underpinning, including software development, data security, refining insights gleaned from data analytics, and improving the artificial intelligence and machine learning technologies that drive the productivity of its CFP® Professionals and enhance Facet’s client experience. Martin will bolster Facet’s web-based, mobile-ready platform, helping Facet’s clients fit full financial planning service into their lives at their convenience.
“Facet Wealth’s planning and productivity technology is a force multiplier unlike anything I have seen in the financial services industry,” Martin said. “I relish the opportunity of guiding the ongoing development of Facet’s solutions and giving our planning teams and clients even more tools to succeed every day.”
A graduate of Virginia Tech with a B.S. in Computer Engineering, Martin most recently served as CTO for Workspace.com, building its internal team from scratch and forging a tech roadmap to guide its growth. Prior to his role at Workspace, Martin led the explosive growth of Sequoia Software and developed the strategy that transitioned the company to an enterprise portal vendor, ultimately leading to a successful IPO and subsequent acquisition by Citrix Systems.
“Managing and scaling a fast-growing tech organization is Paul’s specialty,” said Anders Jones, co-founder and CEO of Facet Wealth. “Facet’s core value prop is leveraging technology to lower the cost and increase the availability of financial planning, and Paul’s experience and leadership are a great addition to the team. We’re excited to have him on board.”