Smartasset Adds Dave Frisone To Leadership Team As Senior Vice President Of Financial Advisor Revenue

NEW YORK – April XX, 2019 – In response to rapid growth in demand for its SmartAdvisor product, financial technology company SmartAsset bolstered its senior leadership team with the hire of Dave Frisone as senior vice president of financial advisor revenue. Frisone is a veteran executive with 25 years of experience managing sales operations. His expertise lies in scaling consumer technology companies as they disrupt established marketplaces.

At SmartAsset, Frisone will be responsible for expanding the company’s SmartAdvisor platform by scaling up the sales team, creating new architecture within the sales organization and developing strategic partnerships.

“Bringing a professional of Dave’s caliber on board at SmartAsset reflects the critical inflection point we find ourselves at,” said Michael Carvin, CEO and co-founder of the company. “I have no doubt that Dave’s track record of guiding disruptive companies into new marketplaces will prove a valuable asset as we continue transforming the way consumers and financial advisors connect and do business.”

“My professional passion is building and expanding companies that are making marketplaces better for the consumer, and SmartAsset is a perfect example of that type of business,” said Frisone. “I’m proud to join this dynamic team and look forward to helping SmartAsset continue to improve the way that motivated investors connect with financial advisors.”

Prior to joining SmartAsset, Frisone launched the New York sales office for the Zillow Group’s flagship Premier Agent business. Before that, he worked at Aqua Securities and Bloomberg, where he served as head of sales for the trade book which revolutionized the way the equity markets work. Frisone received his bachelor’s degree from Fordham University with a dual concentration in Finance and Management Information Systems. He resides in Long Island with his wife and three daughters. In his spare time, Frisone is a competitive runner and triathlete.

SmartAsset, founded in 2012, empowers people with automated personalized financial advice. It is the web’s most-viewed source of financial information with approximately 50 million unique visitors per month across its properties, which is more than both its top two competitors combined. SmartAsset’s unique Automated Financial Modeling software powers tools and calculators that simulate the impact of different decisions on people’s personal finances. SmartAsset also utilizes its Captivate software to extend the reach of its tools to top financial publishers such as Yahoo! Finance, AOL, Investopedia and more. It launched the SmartAdvisor financial advisor matching service in 2018.

The company has received many industry awards and recognitions. So far this year, SmartAsset was a recipient of the Momentum Awards, the Folio: Digital Awards and the Fintech Breakthrough Awards. In 2018, the company became a six-time honoree of the Webby Awards and a second-time finalist for the Benzinga Fintech Awards. SmartAsset’s Vice President of Content and Financial Education AJ Smith is a two-time recipient of Folio’s Top Women in Media and Creative Director Angie Burr was named a recipient for 2019. All writers on the editorial team have achieved designation as Certified Educators in Personal Finance®.