Smartasset Launches Smartadvisormatch.Com In New Play To Connect Investors To Financial Advisors

New York City fintech firm to use recent $28M Series C funding in an unprecedented move to host profiles of 300,000 advisors – to include every financial advisor in the country

NEW YORK – October 25, 2018 – SmartAsset, the Internet’s most-viewed financial technology company which helps people make smarter financial decisions, has launched as a home for its financial advisor matching service SmartAdvisor. This website extends SmartAsset’s reach in connecting financial advisors with consumers by combining the proprietary SmartAdvisor platform that matches investors to suitable advisors with an unprecedented free database of profiles of every financial advisor in the United States – about 300,000 advisors.

Recently launched, the website currently contains profiles of 50,000 financial advisors. By the end of this year, the site will host 100,000 profiles. will be fully populated with profiles of all 300,000 financial advisors in the United States by the end of 2019.

The company is leveraging advanced natural language processing software in a new way: to comb through publicly available data to create the 300,000 profiles.

The 400-word financial advisor profiles consist of data pulled from sources like the U.S. Securities and Exchange Commission, the Financial Industry Regulatory Authority, advisor firm websites, and LinkedIn profiles. The profiles are free for advisors, can be edited for free, and also serve as a source of search engine optimization for the advisors. Already, numerous financial advisors can count as their number-one search engine hit.

“The rollout of this unparalleled effort aligns with our mission to help people make smarter financial decisions. As we continue to leverage groundbreaking artificial intelligence technology to fulfill our goal of 300,000 profiles, we’ll be simultaneously and constantly working to improve the user experience,” said Michael Carvin, CEO and co-founder of SmartAsset.  “No one has ever used advanced natural processing software for a project anything like, much less at the scale we’re achieving. For consumers, that means that they get access to an accurate source of data they’ve never been able to tap into; for advisors, that means that we are creating and optimizing their business for web discovery like never before – for free.”

This new endeavor is the latest in a string of milestones for SmartAsset. It recently expanded its commercial real estate footprint by 33%, leasing new space to house its SmartAdvisor team. This was funded by SmartAsset’s recently fulfilled Series C funding round, which more than doubled SmartAsset’s venture capital funding to $54 million.

The company and its team have been the recipients of many industry recognitions and awards. SmartAsset was just named Y Combinator’s #72 company out of all the incubator’s hundreds of startups. This year, the company became a six-time honoree of the Webby Awards and a finalist again for the Benzinga Fintech Awards. SmartAsset’s Vice President of Content and Financial Education AJ Smith was named one of Folio’s Top Women in Media for 2018. All members of the editorial team have achieved designation as Certified Educators in Personal Finance®.