Note from the Publisher: Friends, I’ve been in media for, oh let’s say a FEW decades now, and have watched print go to web go to social media and beyond. As websites were emerging, they were considered VALUE ADD to print media buys, and as social media has emerged, it was considered VALUE ADD to print and web buys. During that time, publishers have hired interns and recent college grads to first manage the website content, and later manage the social media content, because it all takes a lot of time and a younger mindset to fully embrace.
ThinkAdvisor did a great piece on a new messaging app – Tribe (launched in 2015) – that now has a ton of new features that could help advisors communicate with millennial clients, and just may be the way for traditional advisors to beat the robos. And how does a middle-aged investment advisor manage this new technology? Hire a twenty-something and let them manage it for you, just like the publishing sector has had to do. READ THE ARTICLE BELOW and put your thinking caps on if you don’t want a robo to replace your RIA’s business.
“A new app could have implications for advisors’ client communication strategies, particularly their millennial clients. Tribe is a video messaging app that allows users to record a 15-second video and send it to other users. It was initially launched in August 2015, and has over 500,000 users who have collectively sent approximately 50 million messages.
On Wednesday, the app introduced augmented messaging, which uses natural language processing and voice analysis to create “magic words”: keywords drawn from the spoken message that allow the recipient to take an action like visit a webpage or create an event in their calendar.
For example, an advisor could record a message for a client, letting them know their newest performance report is available and asking if they’d like to meet to discuss it. When the client views the message, the app provides a link to download the report, and to create an event auto-populated with the time and date mentioned in the video.”