SAN FRANCISCO (PRWEB)January 31, 2018 - In tandem with the announcement of their Series B funding, Varo Money, Inc., a mobile banking startup, today debuted “Money Diaries,” a series of videos that looks at the lives and financial issues of the core demographic—ambitious, professional millennials—that Varo is serving. The series of short, documentary-style videos will explore their passions and how their relationship with money shapes their life decisions.
“We wanted to create content that was additive and differentiated from the plethora of financial advice that’s already out there,” said Emily Brauer Gill, Director of Brand & Communications at Varo Money. “At Varo, we are extremely motivated by our mission of improving consumer financial health, and the first step is to start talking about money. Everyone needs it, and almost everyone struggles with it. ‘Money Diaries’ is a way to start the conversation. What’s fascinating is how closely money is connected to values and goals. How people approach managing their money tells you a lot about what they value and how they want to live their lives.”
Telling the story of a generation The series will launch with short episodes about Bella Livingstone, a pastry chef who has created the life she wants to live with little help from anyone. Next up is Candy Washington, a social influencer (@candywashington), blogger, aspiring actress and novelist, hustling to make things happen in West Hollywood.
“‘Money Diaries’ is an expression of Varo’s commitment to telling the stories of real people following their passions and trying to make an impact on the world,” added Gill. “As we expand this series, ‘Money Diaries’ will tell the story of a generation and how their approach to money exposes who they are and what matters most to them.”
The series will debut with Bella’s story on Varo’s YouTube channel on January 31, 2018, and new episodes will be released twice a month.
Transforming banking and financial health
Varo is using mobile technology to change the future of banking by offering customers a frictionless bank account on their phone that aims to help them get ahead financially. These personalized financial solutions integrate banking, saving, and lending products with tools to help customers smooth cash flow and build savings—all from their phones.
Varo’s digital model eliminates the unfriendly fees that traditional banks often charge, such as overdraft fees, minimum balance fees and foreign transaction fees. In addition, Varo does not charge ATM fees at a network of over 55,000 Allpoint ATMs worldwide.